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Opportunity Description
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Account Executive, Digital Media Sales - Montgomery
AL - Montgomery

Opportunity Snapshot

This is an opportunity for you to be in on the ground floor of an exciting initiative to  re-create Alabama's leading media company. Consider the advantages:
  • You will consult with customers and develop customized, targeted multimedia solutions from a broad, diverse portfolio of exceptional products that delivers the largest audience in Alabama.
  • We're building a team of top talent and you'll share ideas and explore the latest trends with other "A" players like yourself.
  • The new company is nimble and innovative, the culture is energetic and fun, and our new state-of-the art "hub" offices ensure a local focus and impact.
  • As we continue to grow we'll be looking for strong performers to move into leadership roles.
We have multiple opportunities for sales professionals in multiple categories (such as local business and major retail accounts, real estate, automotive, recruitment, etc.) in several markets in Alabama and adjoining states, so feel free to share this information with your talented colleagues.

Alabama Media Group is a digitally-focused news and information company that combines quality journalism from The Birmingham News, The Huntsville Times, Mobile's Press-Register and The Mississippi Press with up-to-the-minute access of AL.com. Alabama Media Group provides innovative ways to inform, connect and empower the people of Alabama in the communities we serve.

The Requirements

To be a good fit for this opportunity you will have:
  • A track record of success in consultative, solutions-oriented sales, with a strong preference given to media sales experience.
  • A demonstrated understanding of needs-based selling and experience with:
    • Prospecting.
    • Building and managing a pipeline.
    • Conducting needs analysis.
    • Developing solutions and writing proposals.
    • Presenting proposals and closing deals.
  • Proven success in increasing sales in a competitive marketplace.
  • Experience with digital media sales is strongly preferred, but at a minimum you will need a passion for all things digital.
  • Proficiency in MS Office Suite including Excel, Word, PowerPoint and Outlook.
  • Experience with a leading CRM / sales management application, ideally salesforce.com.
  • A bachelor's degree is preferred.
You also will need the following characteristics and competencies:
  • Strong self-motivation, goal orientation and a high-energy, positive approach.
  • Excellent written and verbal communication and presentation skills.
  • The ability to multi-task, handle pressure and work under deadlines in a goal-oriented sales environment.
  • A team player, can-do attitude.
These are outside roles and you will need a valid driver's license, reliable transportation and verifiable automobile insurance. You may travel overnight, but it will be rare.

The Role

We are building out a top-notch team of Multimedia Account Executives in Birmingham, Huntsville and Mobile. Your mission will be to grow new and existing business by representing the Alabama Media Group's total audience solutions product suite and by ensuring that campaigns are properly implemented, monitored and optimized. You'll meet with dealership clients through a consultative, needs-based selling approach to create custom multi-platform advertising campaigns that exceed customer expectations. The product suite includes graphical display ads on AL.com and ad networks, mobile, video, text, apps, digital directories, search engine marketing, search engine optimization, social media optimization and creative campaigns in award-wining, local newspapers, direct mail campaigns and more.

In some roles you may start with an existing book of business, but in all cases we'll look to you to take an aggressive approach to finding new business; you can expect to invest a significant amount of time prospecting for new business. Because of the consultative nature of the approach, sales cycles are longer and closing on the first call is never a goal. You'll need to do a thorough needs analysis, taking into account the target audience, the customer's goals and the project budget, and then create an ad campaign that uses the right mix of our products.

Your specific activities will include:
  • Proactively identifying new business opportunities through cold calling, networking, marketing, referrals, and lead databases.
  • Exceeding established revenue goals.
  • Ensuring campaigns are optimized.
  • Maintaining and optimizing campaigns and renewing or up-selling.
  • Serving as a marketing consultant by providing industry insights through up-to-date knowledge of industry trends.
  • Building relationships / partnerships through networking.
Note: this description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Keys to Success

We are looking for sharp, intelligent thinkers who enjoy challenging the status quo and creating new solutions. The most successful people in this role will be dialed into digital media, avid users of social networking who can't imagine living without the Internet. You also will bring a high energy level; new employees are sometimes surprised at how fast the pace is here. With a major new initiative there are a lot of changes under way and you'll need flexibility and a high level of comfort in negotiating ambiguity; in fact, the exceptional Account Executive will view the unknown as an opportunity for growth, both individually and collectively. In addition you'll need a strong sense of ownership, a competitive nature and a drive to excel. 
Alabama Media Group offers a comprehensive benefits program that includes: medical, prescription drug, and dental benefits; a 401(k) Plan; life insurance and disability plans and commuter accounts.

Alabama Media Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.

Alabama Media Group endeavors to make AL.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact thawkins@dtoolbox.com.
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Resume Supplement
Please take a few minutes to answer questions about your background and expertise specific to the Account Executive, Digital Media Sales - Montgomery position.

Question Yes No Comment
Do you have any employment agreement, non-competition agreement, restrictive covenant, or any other agreement, which would prohibit or limit you in any way from working for Alabama Media Group?
Do you have a VERIFIABLE Bachelors or higher degree? (BA degree preferred, but not required.)
Are you legally authorized to work permanently in the United States for any employer without requiring a Visa transfer or Visa sponsorship?
Do you have a reliable, insured vehicle, and a current, unrestricted driver's license?
Question / Choice Comment
Which option best describes the majority of your sales experience?
Please describe your experience with Salesforce.com or another customer relationship management (CRM) tool used to track client activity/details.
Question Answer
Within which markets in Alabama, would you consider working? 1) MOBILE 2) BIRMINGHAM 3) MONTGOMERY 4) HUNTSVILLE 5) ALL OF THE ABOVE
Do you have direct sales experience? (Face to face presentation, demonstration, and sale of products or services.) If so, in what industry, what product or service did you sell and how many years of direct sales experience do you have?
Describe your experience selling print media advertising: (Selling ads in Magazines, Newspapers, Flyers, Brochures, Coupons etc…) Please include 1) the number of years of experience, 2) the type of media that you sold 3)description of your clientele; small, medium or large business. IF NONE, PLEASE INDICATE 'NONE'.
Describe your experience selling digital media advertising products: (Banner Ads, Tile Ads, Digital Directories, Video Ads, E-mail campaigns,Graphical Display Ads online, Mobile Ads, Pay Per Click, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Radio ads, TV ads.) Please include 1) the number of years of experience, 2) the type of media that you sold 3) description of your clientele; small business, medium, large or all. IF NONE, PLEASE INDICATE 'NONE'.
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